The Tribe
Dre Picart, Managing Partner and Owner of Tribera
Every agency has its secret sauce. At Tribera, ours is named Dré.
Dré Picart is a marketer, mentor, Managing Partner, and co-founder of Tribera – the award-winning Brummie creative agency, built to make content that matters.
With a career spanning 13 years at some of the UK’s biggest and boldest agencies - including McCann, tmwi and SuperDream - Dré’s seen just about every side of marketing.
He’s led countless campaigns, built teams from scratch, and crafted ideas that cut through the noise. But his true calling? Spotting talent, nurturing it, and helping to deliver work nobody thought was possible.
Consumed by culture
Ask Dré what really drives him, and he’ll tell you: culture.
Sure, he’s future-focused, and endlessly curious how tech is redefining the marketing playbook. But for Dré, people always come first. That’s why Tribera isn’t just a workplace - it’s a hub where curiosity is encouraged, creativity is celebrated, and work-life balance isn’t just lip service - it’s lived daily. Because when people thrive, results always follow.
Dre’s passion project – The Academy by Tribera
Spearheaded by Dré, The Academy by Tribera is Birmingham’s premier marketing bootcamp. Fuelled by his passion for mentoring, The Academy is designed to transform unpolished talent into job-ready professionals – addressing the ever-growing skills gap in the industry.
Through live client briefs, industry certifications, and hands-on guidance from seasoned pros, Academy students don’t just learn how to ‘do’ marketing – they discover what it’s really like to be a marketeer. From strategy to storytelling, to campaign planning and creative execution, Dré and the team equip the next generation with everything they need to shine.
It’s hands-on, high-energy, and unapologetically ambitious. And it’s Dré’s way of giving back to the community that raised him.
Brands, bravery and big conversations
At Tribera, alongside his business partner Fran, Dré partners with bold brands including LloydsPharmacy, Greene King, and West Midlands Trains. His belief is simple, the best marketing doesn’t just sell products, it prompts conversations, shifts perceptions, and makes real cultural change.
That means sharp strategy and standout storytelling with a fearless focus on making an impact. The kind of work you can’t help but share in the group chat.
Beyond the boardroom
Of course, Dré is more than just his CV. He’s a proud father, a fitness enthusiast, and an unapologetic foodie. Whether he’s sweating it out in the gym, or trying to find Birmingham’s spiciest dish, Dré approaches life with the same energy he brings to work - curious, passionate, and always learning.
Commercially sharp. Relentlessly creative. Human first, always. Dré doesn’t just lead Tribera - he lives it. And if you meet him IRL, don’t be surprised if you leave feeling like you could take on the world.