COSTA COFFEE
Owning Autumn’s Best-Kept Secret - Maple Hazel Multi-Platform Campaign
Background
Tribera collaborated with Costa Coffee for the launch of the Maple Hazel Range, tasked with the challenge of translating
brand vision into a visually striking, multi-platform content suite. Strong partnership and open creative dialogue enabled the agency to respond dynamically and deliver tailored assets for use across both digital and in-store environments.
Client challenge
Costa briefed Tribera to create a culturally relevant social campaign to launch the limited-edition Maple Hazel range. The content needed to intrigue and excite, highlight product and ingredient quality, and position Costa as a playful, in-the-know voice for autumn lovers.
Our Solution
Autumn is Gen Z and Millennials’ most celebrated season a sensory mix of colour, texture and ritual. We identified two key tribes: Autumn Maximalists and The Huns. Audiences who embrace seasonal aesthetics, fashion and cosy indulgences. We saw the opportunity to weave inclusive narratives around shared rituals, making Maple Hazel feel like the worst-kept secret of the season.
Our hero activation, Slide into Autumn, marked the shift from summer to autumn with dynamic split-screen videos. Our in-house creative and production teams developed the concept, sourced props and wardrobe, directed on set, and handled all filming and editing. Seasonal cues in styling and set design amplified the sensory transition, while the sliding mechanic revealed the range in golden, autumnal tones. Supporting content included street vox pops (Wake Up and Smell the Autumn), countdown posts, and seasonal transition edits teasing the winter drinks. All assets were shot and edited in-house, optimised for TikTok, Instagram, and paid formats, ensuring a cohesive, multi-platform rollout.
The results
The campaign positioned Costa as a relevant seasonal voice, sparking high engagement across TikTok and Instagram. Hero videos and supporting content drove strong share rates and positive sentiment, with audiences echoing our narrative (“This is autumn in a cup”). The layered content extended Maple Hazel buzz deep into the season, maintaining visibility ahead of the winter launch.
By blending cultural insight, seasonal storytelling and product heroism, delivered through Tribera’s full in-house creative and production capabilities. Costa owned the autumn moment and invited audiences into a shared seasonal ritual.
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