La Fosse
The Mission
La Fosse approached Tribera following a period of significant business growth and evolution. The company had developed from a single recruitment brand into a group comprising four distinct service lines: Recruitment, Executive Search, Academy, and Solutions. They required a comprehensive brand strategy refresh and new visual identity to reflect this transformation, followed by a complete content marketing strategy to support their repositioning in the market.
What we did
La Fosse faced the challenge of operating as five separate brands without a cohesive identity or unified content strategy. So, our approach was to:
✓ Develop a comprehensive brand strategy centered around the vision "We empower people and businesses to thrive in a tech-driven world."
✓ Craft tailored positioning statements across each service line, supported by a consistent tone and personality.
✓ Create a new look and feel for the overarching
La Fosse brand, with each sub-brand then adopting distinct colourways, photography and supporting brand assets.
✓ Implement a multi-channel content strategy which included thought leadership events, PR campaigns, social media strategy, and targeted content creation.
The Results
✓ The rebrand and content strategy successfully repositioned La Fosse as a progressive, people-first technology talent partner.
✓ The new brand identity provided clear differentiation across all four service lines whilst maintaining group cohesion.
✓
The content marketing strategy established a framework for consistent, audience-focused communications across multiple channels.
"Tribera break out of the agency mould and provide exceptional creative that is smart and actionable. Just truly great people to work with."
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