PR & BRAND
PR that makes people care.
Tribera is a PR agency in Birmingham. We run proactive PR, digital PR, brand reputation, thought leadership and personal branding - earning attention across press, search and social, and building the kind of trust that sticks.
We don't just chase coverage - we build belief, with group-chat-worthy moments people can't help but share. Brave, culture-led PR that handles a launch, shapes perception, manages a crisis, or simply gets you seen by the right people. Strategic when it matters, brave when it counts, and creative every step.
RECENT PROJECTS
Proactive PR
PR that earns headlines, hype and hearts.
We shape stories that matter and get them in front of the people who count - national press to niche trade. From launching something new to steering through a crisis, we make sure your message lands loud, clear and unforgettable.
Services include: PR strategy & planning, press office management, product & launch PR, media relations, corporate communications, crisis comms, media training
Digital PR
The kind of PR Google and LLMs can't resist. We build stories designed to earn links, lift rankings and get your brand found - PR with performance built in. We tie creative storytelling to search: data studies that the press want to cover, reactive newsjacking that catches the moment, and campaigns that feed the algorithms as well as the audience. It's how you show up in Google and in AI answers, not just the press.
Services include: Digital PR strategy, data studies & original research, reactive & newsjacking PR, digital campaigns & stunts, link acquisition, SEO-focused PR, brand mentions for AI visibility.
PR campaigns
PR campaigns with punch and personality. Not safe, not samey - rooted in strategy, tuned into culture, built to cut through. Stories that start conversations and content that travels.
Services include: PR campaign ideation, creative PR strategy, integrated PR campaigns, earned-first storytelling
Stunt and Event Management
Big ideas, beautifully executed. From headline-grabbing stunts to culture-led dinners, we bring your brand to life through experiences people remember and talk about - planning, production and press handled.
Services include: Experiential activations, press events, stunt coordination, campaign activation events, sponsorship activation, trade shows & exhibitions PR
Brand reputation and positioning
How the world sees you, shaped on purpose. We manage and grow your reputation across press, search and social - defining what you stand for, protecting it when it's tested, and making sure the story people find matches the one you want to tell.
Services include: Brand positioning, reputation management, perception & sentiment tracking, corporate messaging, issues & crisis management, brand-safe communications
Personal branding
Turn the people behind the brand into a reason to trust it. We build the public profile of founders, execs and spokespeople, the voice, the platform, the presence - so the right rooms, press and feeds know who they are and why they matter.
Services include: Executive profiling, founder & leadership positioning, LinkedIn presence, ghostwriting, media & speaking opportunities, personal brand strategy
Influencer
Influence that feels human. We connect your brand with creators who actually get your audience - one-off moments to long-term partnerships that feel real, not forced. Grounded in insight, built for genuine engagement.
Services include: influencer strategy & management, influencer events, UGC creator campaigns, talent sourcing
Thought Leadership
Make your voice impossible to ignore. We turn your expertise into influence - sharp, useful content that makes you a go-to voice in your space, from opinion pieces to expert commentary, with the platform to match.
Services include: thought leadership strategy, executive commentary, ghostwriting, media commentary, industry features, awards submissions & management, speaking opportunities, op-eds
Measuring what matters
PR can feel hard to measure - but it's not about counting clippings or chasing vanity numbers. We track the basics (coverage, reach, backlinks, SEO uplift, social chatter) and the stuff that actually counts:
- Audience engagement - are people talking about you, for the right reasons?
- Brand reputation - how you're perceived across press, social and search.
- Real-world results - traffic, leads, sales uplift, community growth.
- Culture impact - are you showing up in the conversations and spaces that matter?
Every campaign comes with reporting as transparent and creative as the work. For us, success isn't just being seen - it's being remembered, respected and relevant.
Ways to work with us
Tribera's PR team works differently depending on what you need:
PR partner (retainer)
- an ongoing press office and PR team: proactive stories, reactive moments, reputation managed month to month.
PR or digital PR campaign
- a defined push: a launch, a data study, a stunt, a moment built to earn coverage and links.
One-off project - media training, a crisis playbook, an exec's personal brand set-up, an awards programme.
FAQS
WHAT KIND OF PR DO YOU DO?
The full range - proactive consumer and B2B PR, digital PR, brand reputation, crisis comms, thought leadership, personal branding, stunts and events. Some agencies only do one slice; we cover the lot.
WHAT'S THE DIFFERENCE BETWEEN YOUR PR AND DIGITAL PR?
Traditional PR earns coverage and shapes perception. Digital PR does that and builds the links, mentions and search authority that get you found online - including in AI answers. Most brands benefit from both, planned together.
HOW DO YOU WORK - RETAINER OR PROJECT?
Both. Some brands keep us on as an ongoing press office; others come for a one-off - a launch campaign, a data study, media training, a crisis playbook. We'll scope it to what you need and come back with a clear proposal.
DO YOU DO CRISIS COMMS?
Yes - from planning and media training before anything happens, to handling the moment if it does. Calm, fast, brand-safe.
DO YOU OFFER PERSONAL BRANDING FOR FOUNDERS AND EXECS?
Yes. We build the public profile of the people behind the brand - voice, platform and presence across press, LinkedIn and speaking. It's an extension of our thought-leadership and reputation work.
CAN PR WORK ALONGSIDE OUR SEO AND SOCIAL?
That's where it gets powerful. A digital PR story earns links that lift rankings, gets clipped on social, and builds the mentions AI tools cite. It's exactly what ATLAS is built to join up.
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