freya horley

My passion for content stems from my love for film. My creative journey began in Nottingham, where I studied Film & TV Production and developed practical skills in content creation, visual storytelling and production. Through creating short form content, I discovered the world of advertising and marketing which inspired me to pursue a BA in Digital Marketing at Birmingham City University.

Having built a strong foundation in creative production through my earlier studies and continued to refine these skills throughout my degree, the Academy has provided me with the opportunity to gain a deeper understanding of how an agency operates. It has been an invaluable experience, offering insight into industry practices, collaboration, and the realities of a future career in marketing.

I love marketing because it is such a vast and ever changing industry, where new ideas and creative opportunities are constantly emerging. I am particularly interested in how brands capture the attention of their target audiences through carefully curated content that inspires, engages, and encourages consumers to take action. While both film and marketing are subjective forms of communication, marketing fascinates me because its success depends on its ability to resonate with people, create meaningful connections, and deliver a clear impact.

As a born and bred Midlander who has lived in Derby my whole life, being a part of a growing and evolving city is something I deeply value. Birmingham, as the UKs second biggest city has potential to be a true cultural and economic powerhouse outside of London. I’m excited by the city’s thriving creative scene and hope to play a small part in its continued growth by contributing fresh ideas, creativity, and meaningful work within the industry 

Over the next few years, I hope to build my career within a creative agency or in-house marketing team where I can continue developing my skills in content creation, social media, photography, and video production. I am particularly interested in roles that allow me to be involved throughout the creative process, from research and planning to content creation and campaign execution. Working alongside experienced creatives, marketers, and strategists would give me the opportunity to learn, collaborate, and refine my skills while contributing fresh ideas and enthusiasm. Ultimately, I want to become a well-rounded marketer who creates engaging content that delivers real impact for both brands and their audiences.

My admiration for classic films impacts my daily style. Think film noir, french new wave, kitchen sink dramas. Every film I have watched over the years has shaped my current style. I have spent the past five years perfecting my makeup, hair styling and building an extensive wardrobe of vintage clothes and accessories. It is not a costume as some might think, I really do wear it every day. I adore 1950s Vogue magazines, my favourite model is Dovmia. Richard Averdon said: “She was the last of the great elegant aristocratic beauties… the most remarkable and unconventional beauty of her time.”. Funny Face, which Dovima stars in, is one of my favourite films, mostly because I love Paris so much. The classic style and the glamorous feeling that Paris emits, there is nothing more I love when I visit and stroll around the streets, thinking who was once walking in these same steps.