DRAGON BOAT RACE BIRMINGHAM 2025: RAISING MONEY FOR BIRMINGHAM CHILDREN’S HOSPITAL

Georgie Smith • October 2, 2025

Dragon Boat Race: Rowing for a cause 


On one of the last sunny days of 2025, our Tribe traded keyboards for paddles and laptops for life jackets, diving straight into the action of Birmingham’s annual Dragon Boat Race. It had everything: a bit of competition, a lot of teamwork, and most importantly, the chance to champion the life-changing work of Birmingham Women’s and Children’s Hospital and Charity


Fruity costumes, fierce paddling 


Forget blending in - our crew turned up to the canal in full fruit-bowl glory. Bananas, strawberries, pineapples… if you can find it in a smoothie, chances are, it was in our boat. 


And while our paddling might not win Olympic gold just yet, our enthusiasm (and questionable rowing technique) certainly made waves. 



Smashing our target 


Finishing 8th out of 27 teams was a pretty sweet surprise. But the real victory? Absolutely smashing our fundraising goal with over £3,400 donated. Thanks to the incredible generosity and kindness of colleagues, friends, and supporters, every donation is helping Birmingham Women’s and Children’s Hospital continue delivering vital care, life-changing research, and comfort for families who need it most. 


Tribera’s Client Growth Manager Ollie McGrath, summed it up perfectly: 


“We went into the Dragon Boat Race with low expectations - but our fruit bowl absolutely smashed it! Most of the other teams looked way sportier than us, so finishing 8th feels like a massive win. And knowing every paddle stroke helped raise funds for Birmingham Women’s and Children’s Hospital? That’s the real victory.” 


Altogether, the event raised over £290,000 for Birmingham Women’s and Children’s Hospital Charity - an incredible result for a brilliant cause. 

More than a race 


Tribera is proud to have Birmingham Children’s Hospital Charity as our charity partner. This partnership is part of our commitment to the Changemakers programme, a network of local businesses working together to make a real difference for sick children and their families. 


Each year, we take part in fundraising activities and donate a percentage of our profits to support vital projects. Every contribution helps provide lifesaving equipment, create welcoming spaces, and bring comfort to families during challenging times. Being a Changemaker is about showing up, having fun, and making a tangible impact - and we’re proud to stand alongside some of the region’s most inspiring businesses to support children and families when they need it most.   


Stay up to date with our latest Tribera news on LinkedIn or Instagram


Photography credit: Daniel Graves Photography

By Ollie McGrath June 1, 2026
Academy by Tribera returns in June 2026 with new creative AI training for graduates. See the 2025 results and why Birmingham employers are paying attention.
AI gave marketers infinite tools and no nerve. Dré Picart on why creativity collapsed
By Dre Picart May 27, 2026
AI gave marketers infinite tools and no nerve. Dré Picart on why creativity collapsed, the 10/80/10 rule, and what only humans bring to the work.
By Ollie McGrath May 14, 2026
Tribera and West Midlands Railway have won Gold for Best Travel Campaign at the Performance Marketing Awards. Here's how Mind the Twixmas Gap delivered.
By Ollie McGrath March 23, 2026
Fran Nolan, MD of Birmingham creative agency Tribera, has been named on the Future is Female shortlist at Advertising Week Europe 2026. Here's why.
By Ollie McGrath January 23, 2026
Tribera wins two bronze awards at the Content Marketing Awards 2025 for work with Maggie and Marlow and Greene King, plus a Best Medium Agency shortlist.
By Nikita Hennessey November 27, 2025
TikTok & Instagram are redefining search behaviour Tribera has revealed why discoverability now depends on how watchable, relatable, & authentic your content feels.
By Georgie Smith November 4, 2025
Costa Coffee has revealed its 2025 festive cup collection, designed in collaboration with Birmingham-based agency Tribera. The cups will be featured across more than 2,800 UK stores and selected international markets this Christmas, marking one of Costa’s most high-profile seasonal campaigns of the year. Bringing Costa Coffee’s brand platform, “Made with heart,” to life, the collection celebrates warmth, connection, and togetherness during the festive season.  Tribera led the creative direction, tasked with delivering a design that is joyful, inclusive, and unmistakably Costa, while avoiding traditional festive imagery. The resulting cups combine a refined colour palette with expressive textures and forms, reflecting the emotional warmth of the season.
Woman and man posing on staircase, near a plant. Man seated with hand to his chin; woman standing. Monochrome.
By Fran Nolan October 23, 2025
Birmingham creative content agency, Tribera, shares the honest truth about making a four-day work week deliver for clients, culture, and creativity.
Four women in front of striped wall
By Sheridan Okey October 21, 2025
Tribera’s Head of PR, Sheridan Okey, explores whether the press release is dead - and why your PR campaign isn’t delivering results in a digital-first, AI-driven world.
By Caroline Robinson October 7, 2025
Client Services is often the most misunderstood team in marketing. At Tribera, they’re the glue that holds everything together - earning trust, building brands, and keeping work on track.