COSTA COFFEE - HIFI CONTENT CREATION
Client: Costa Coffee / The Coca-Cola Company
Sector: Food & Drink, FMCG, Retail, QSR
Services: Video Production, Creative Direction, Content Creation, Photography
Date: 2024
Outcome: A suite of 20 social-first video assets and a full stills library for Costa's summer frappé range, blending high-end production with UGC-style content to drive seasonal visibility with Gen Z
Background
Tribera was commissioned by Costa Coffee to produce a suite of video content showcasing the brand’s summer range of frappé drinks. The collaboration involved close creative development, combining high-end production values with UGC-inspired formats to ensure vibrant, youth- oriented content ready for broad deployment across social platforms.
Client challenge
Costa Coffee commissioned Tribera to create a suite of social-first videos to launch their summer frappé range, targeting younger audiences with vibrant, indulgent content.
Gen Z audiences want content that feels authentic and shareable. We identified the opportunity to merge high-end production with UGC-inspired style, delivering both aspirational polish and relatable personality.
Our Solution
Our in-house creative, production, and post-production teams delivered 20 video assets and a full stills suite, blending macro ingredient shots, playful social transitions, stop-motion sequences, and UGC-style filming.
We handled all art direction, set styling, prop sourcing, and casting to ensure the frappés looked as refreshing as they tasted. Each asset was optimised for TikTok and Instagram Reels, with stills adapted for in-store, digital, and paid use, providing Costa with a versatile library of summer-ready content.
The results
The campaign boosted seasonal visibility with formats that resonated strongly with Gen Z, performing across social, in-store, and digital channels, and reinforcing Costa’s innovative, quality-led positioning.
By uniting premium production and UGC playfulness under one roof, Tribera delivered a socially fluent, visually irresistible campaign that made frappés the must-have summer indulgence.