Full-Year Digital PR Strategy
VoucherCodes - Helping the Nation Save Smarter, Every Day
How Tribera's full-year PR strategy turned VoucherCodes into a proactive savings brand, delivering 7,258 brand mentions and 3,634 backlinks, and beating KPIs by 807% and 505%.
BACKGROUND
Tribera has delivered always-on digital PR for VoucherCodes since mid-2024. 2025 became the brand's most successful year yet, built around a new brand-led PR strategy designed to move beyond raw traffic metrics.
CLIENT CHALLENGE
VoucherCodes needed a PR approach that did more than drive clicks. It had to be competitive, brand-led and creative while still protecting link volume and quality, redefining what success looked like for VoucherCodes PR beyond the numbers.
TRIBERA'S SOLUTION
We defined VoucherCodes' PR sweet spot as "Everyday Money-Saving Essentials", high-impact, culturally relevant content with both emotional and practical value. That became the storytelling territory behind everything we made that year.
We built the strategy around three tiers: reactive PR to catch cultural moments and trending news, always-on PR to keep useful money-saving content flowing consistently, and brand campaigns to build authority around major seasonal moments.
We also positioned Zoe Morris as VoucherCodes' Savings Expert, a credible spokesperson journalists now approach directly for comment, rather than the brand having to chase coverage.
THE RESULTS
We genuinely love working with Sheridan and the Tribera team. They're passionate, collaborative, and incredibly strategic. Their data-driven approach ensures every campaign is laser-focused on delivering results they know the business will value, and they consistently deliver on that promise but help us have fun while we're doing it!