La Fosse
Complete Brand Strategy and Content Marketing Transformation
Background
La Fosse approached Tribera following a period of significant business growth and evolution. The company had developed from a single recruitment brand into a group comprising four distinct service lines: Recruitment, Executive Search, Academy, and Inovus (Solutions). They required a comprehensive brand strategy refresh and new visual identity to reflect this transformation, followed by a complete content marketing strategy to support their repositioning in the market.
Client challenge
La Fosse faced the challenge of operating as five separate brands without a cohesive identity or unified content strategy. Their previous marketing approach lacked strategic direction, with inconsistent messaging across different service lines. They needed to establish clear brand positioning that would differentiate them in a competitive recruitment market.
What we did
✓ Develop a comprehensive brand strategy centered around the vision "We empower people and businesses to thrive in a tech-driven world."
✓ Craft tailored positioning statements across each service line, supported by a consistent tone and personality.
✓ Create a new look and feel for the overarching
La Fosse brand, with each sub-brand then adopting distinct colourways, photography and supporting brand assets.
✓ Implement a multi-channel content strategy which included thought leadership events, PR campaigns, social media strategy, and targeted content creation.
The Results
✓ The rebrand and content strategy successfully repositioned La Fosse as a progressive, people-first technology talent partner.
✓ The new brand identity provided clear differentiation across all four service lines whilst maintaining group cohesion.
✓
The content marketing strategy established a framework for consistent, audience-focused communications across multiple channels.
"Tribera break out of the agency mould and provide exceptional creative that is smart and actionable. Just truly great people to work with."
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