YUGO
More heads on beds through effective SEO STRATEGY
background
In a saturated and highly competitive student accommodation market, placing a brand front of mind can be strenuous, especially when technical SEO issues from site migrations hinder search visibility. With students and their parents as the primary audience, Yugo aimed to boost organic traffic, improve brand awareness, and ultimately increase bookings.
Client Challenge
Yugo faced the dual challenge of standing out in a crowded market and overcoming technical SEO issues caused by site migrations, which limited search visibility and impacted bookings in underperforming locations.
Our Solution
- Rebuilt and enhanced the website’s organic performance
- Fixed technical SEO issues related to site migration
- Implemented targeted on-page and content SEO to improve visibility for key terms and priority locations
- Strengthened off-page SEO to boost site authority and reach
- Supported the campaign with digital PR and organic social content to increase engagement and visibility
The Results
- 10% year-on-year organic traffic growth in Q3 2024
- 33% year-on-year organic revenue growth in Q3 2024
- Significant gains in visibility and engagement, helping deliver on the core objective of increasing bookings (“heads in beds”) across the globe
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