MYDENTIST

Digital Market Growth - PPC & Paid Social

background

MyDentist’s overarching objective was to expand its market share within the competitive UK dental sector. Tribera was engaged to review and optimise digital marketing efforts, focusing on both PPC and Paid Social campaigns to reach new patients and drive business growth.





 

Client Challenge

MyDentist needed to increase its share of the UK dental market by improving the efficiency and effectiveness of its digital campaigns. Existing PPC and Paid Social efforts lacked strategic thinking and thus required an overhaul to better target audiences, increase conversion rates, and reduce cost per enquiry. 

Our Solution

  • Reviewed and restructured existing PPC and Paid Social campaigns into tighter geo-targeted segments for precise budget allocation and audience targeting  
  • Implemented a “cluster” strategy, grouping multiple practices by region to drive higher conversion volumes and allow agile campaign management  
  • Introduced Infinity Call Tracking to enhance lead quality, capture phone enquiry data, and feed insights back into campaigns for improved targeting  
  • Optimised the booking funnel and user experience (UX and CRO) to reduce friction and increase appointment bookings  
  • Diversified into new channels, testing campaigns on TikTok, running Demand Gen initiatives, and launching Performance Max for broader coverage  
  • Refined messaging, visuals, and calls-to-action to maximise engagement and nurture prospective patients  

The Results

  • 216% increase in enquiries 
  • 46% decrease in cost per enquiry (CPE) 
  • Noticeable uplift in conversions and market share 
  • Enhanced brand recognition and engagement across digital platforms 






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