NUTRI WITHIN
Bringing Lloyds Pharmacy no-nonsense vitamin brand to the UK #justwhatyouneed
Background
The world of supplements can be overwhelming and confusing, which is why Nutri Within was created as a no-nonsense vitamin brand. With no brand awareness in the UK market, they partnered with Tribera for social media and creative support to launch their identity from scratch.
Challenge
Nutri Within needed to establish a recognisable presence in the competitive UK supplements market, without leaning on the visibility of its parent company, LloydsPharmacy. The brand had to reach and actively engage a new digital audience, generating awareness and trust around its straight-talking values and vitamin range.
Bringing the #nononsense vitamin brand to the UK market
Solution
Tribera led the planning, launch, and management of Nutri Within’s social media platforms. We rolled out a content strategy designed to introduce the brand’s #nononsense identity and supported this with a #justwhatyouneed competition campaign aimed at driving engagement, follower growth, and brand understanding. The campaign included original brand assets, short videos, lifestyle imagery, and responsive social community management. All interactions, particularly during the competition, were handled in real time, driving conversations and reaching new audiences.
Initial results
The campaign generated 5.6 million impressions, 114,851 engagements, and over 428,000 video views. Engaged followers grew rapidly, with women forming the largest demographic. Active community management contributed to a 476% increase in engagement rate. The campaign successfully launched Nutri Within as a distinctive player in the UK vitamins market and created valuable foundations for future activity including blog-led SEO, seasonal campaigns, and ongoing brand storytelling.